19
Jun
08

Club God – You Tube Annotations & Internet Viewing Habits

Found out through an article at camcorderinfo.com that you can overcome the 10 minute limitation on You Tube by using their annotation option. You Tube now allows you to put Speech Bubbles, Notes and Spotlights on your video while it’s playing… like Pop Up Video in the 90s on VH1. Anyway, you can use the Spotlight option to link to other You Tube videos. So, at the end of Part 1 I put a link that will take the viewer to Part 2 without “leaving” the video.

That should help as, currently, there’s about a 30% drop off from the amount of viewers who watch Part 1 vs. Part 2. Too bad, they’re missing God’s stand-up routine.

Or it could be that Club God isn’t there cup of tea. Either way, I hope adding the link helps.

Also, per NewTeeVee.com, most online videos are watched within the first two weeks, with the peak happening three days after the release.  After studying viewer habits over 90 day release cycles, they found that on day three, 11% of all views occurred.

And that falls in line with Club God.  Unless a video transcends and/or becomes a viral video that gets forwarded around over and over again, the life of an online video is currently two weeks.

In the entertainment world, that’s a very short release window.  If you want to build momentum you’ll have to have something ready somewhere between two weeks to 12 weeks.

I’ll have to take that into consideration when determining the release strategy of Purgatory, USA.


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